Public Notice

NOTICE is issued in the interest of consumers planning to buy used cars and want to fulfil their dream of owning a car. Please be aware while buying used cars compulsorily keep three basic parameters in mind i.e. quality, precise price and clear documentation of the car, with a great deal of Trust and Transparency.

Please do not give into the deceptive look and feel of used cars anywhere and everywhere as trust is paramount when you buy and sell your car which even though is a used car, it is YOUR CAR… may be the 1st one and we understand it…

Mahindra First Choice Wheels Limited – One of India’s leading Multibrand Used Car Company fulfils all used car needs and is a Subsidiary of Mahindra Group - A USD 16.9 billion multinational group trusted by millions of consumers with varied interests ranging from Automobile, Farm Equipment, Technology, Hospitality, Aerospace, Defence and many more spheres touching consumers globally.

This notice advocates all your used cars related needs, and requests you to explore your options with Mahindra First Choice Wheels which is a pioneer in creating the organised used car industry in the country. Today, it is a company with network of 600+ dealers in more than 290 cities servicing all your used cars needs from buying, selling and exchanging used cars of all brands, doorstep finance, documentation and insurance along with a great Consumer Satisfaction on Trust, Quality, Precise Price, Car health, and widest choice.

With Mahindra First Choice Wheels you get the following advantage:

• Transparency and trust
• Hassle free documentation with clean papers of the car
• Certified quality cars
• Widest choice
• Assurance on every car from roadside
assistance to comprehensive warranties
• Insurance
• Finance options
• Buyback facility
• Available near you

For more details
SMS BUY or SELL to 5757555

Toll Free no

1800 102 4800

SMS Buy / Sell


Mahindra First Choice Wheels inaugurates 400 plus authorized dealership in Guwahati

North East network at 13 outlets; company aims to close FY15 with 20 outlets

Mahindra First Choice Wheels Ltd. – USPs

India’s No.1 multi-brand certified used car company, Mahindra First Choice Wheels Ltd. (MFCWL), has a network of 400+ franchise outlets spread across 225 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a rapid pace with a CAGR of 35% by volumes over the last 5 years.The cumulative retail footprint under the Mahindra First Choice brand is in excess of 8.5 lakh sq feet

The company has created a unique (first globally) franchisee driven business model and is on a mission to transform the way used cars are retailed in the country. It is also the winner of the prestigious “Franchisor of the year” award in the Automotive business category by Franchisee India


MFCWL is the market leader in the online auction space, having sold in excess of 1.5 lakh vehicles through the ‘eDiig’ auction platform (


The company has recently launched a new product called the Indian Blue Book (IBB) URL:  which is India’s first and only used car pricing guide that incorporates transaction data with an analytical engine. IBB has got  immediate traction with most leading banks and NBFCs, car portals, auto magazines, auto OEMs, dealers and customers subscribing to it


A new product for car evaluation called ‘Autoinspekt’ ( has been launched. Autoinspekt is an unbiased third party vehicle evaluation report to determine the condition, quality and value of a used vehicle. The report itself covers 53 parameters across 8 vehicle systems of the car and is prepared after physical inspection of the vehicle by a trained engineer. The company has delivered over 1 lakh inspections to date

January 6, 2015, Guwahati: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today inaugurated its 400+ outlet in Guwahati, Assam. This is the company’s 13 dealership in North East India.

The new outlet, Vast Vyapar Pvt. Ltd., is spread across 4,500 sq. ft and is located at VIP Road, Patharkuwari, near Hindustan College, Narengi, Guwahati. It was inaugurated by Tarun Nagar, National Head – Franchise Operation, Mahindra First Choice Wheels Ltd. Amresh Khar, Zonal Head, East Zone, Mahindra First Choice Wheels Ltd. was also present.

“We already have a significant presence in Guwahati with 03 dealerships and this new, state-of-the-art outlet will help us further tap into the growing demand for used cars in the North East. We continue to focus on creating value for all our stakeholders across the value chain through innovative and industry-first products for all our customers and our strong franchisees network will play a critical role in delivering products to the end consumer,” said Mr. Nagar.

“We are delighted to be associated with Mahindra First Choice Wheels in Guwahati where it is already an established brand. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Mr. Sanjay Jain, Vastu Vyapar Pvt. Ltd.

Over the past seven years, Mahindra First Choice Wheels has not only emerged as India’s leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. The company has received an excellent response from B&C category towns as well and is planning to close FY15 with 500 oulets and 1,50,000

Within a short period of the launch, MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. We have recently launched seven innovative products which  are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including Consumers, Dealers, Financiers, Leasing companies and Manufacturers.

The company’s footprint in the North East currently encompasses 13 dealerships and it further plans to expand this number to 20 outlets by year end. Key focus areas include Arunachal,Mizoram,Manipur, Haflong, Agartala & Guwahati.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

About Mahindra First Choice Wheels

Mahindra First Choice Wheels Ltd. (MFCWL) is the country’s preferred used car mart and is India’s number one multi-brand certified used car player. The company plans to expand this number to 1000 outlets over the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities. MFCWL closed F-14 with sales of 57,000 used cars, which is 30% growth over the last financial year.

Tremendous attention to detail is required to ensure that each used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, the car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience. To give complete peace of mind to the used car buyer, the company has Warranty products like WARRANTYFIRST, CERTIFIRST and CERTIFIRST+.

Subject to specific terms and conditions, WARRANTYFIRST provides Warranty for all the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST Warranty covers the car’s Engine and Transmission for a period of 6 months or 7,500 Km, whichever is earlier while CERTIFIRST+ covers for a period of 12 months or 15000 kms, whichever is earlier.

The Warranty products come with the facility of 24X7 Roadside Assistance across the country. The 24x7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car breakdown, he will be provided assistance.

The Warranty product gives tremendous peace of mind to buyers of certified used cars. Mahindra First Choice has a website - - which provides complete assistance to customers wishing to buy or sell a car. Mahindra First Choice also has retail finance relationships with major banks like Mahindra Finance, HDFC, Kotak Mahindra and ICICI Bank for helping consumers buy their dream cars through loans.

Mahindra First Choice Wheels Ltd. also has a significant presence in the online space. Through its ‘Autobid’ auction platform it has sold more than 1.5 lakh vehicles till date.

The company has also launched a new product, the Indian Blue Book (IBB) (, which is the most comprehensive unbiased resource for consumers and dealers to determine the value of their used cars.  

A new product for car evaluation called ‘Autoinspekt’ ( has been launched. Autoinspekt is an unbiased third party vehicle evaluation report to determine the condition, quality and value of a used vehicle. The report itself covers 53 parameters across 8 vehicle systems of the car and is prepared after physical inspection of the vehicle by a trained engineer.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at

For further enquiries please contact:

Ruzbeh Irani  

Chief Group Communications and Ethics Officer and

Member of the Group Executive Board

Mahindra Group                

Phone: +91 22 2490 1441     



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