MFCWL inaugurates 63rd authorized dealership in Bihar
All India Network posts 703 outlets
Report by: EOI CORRESPONDENT
February 1, 2016
Mahindra First Choice Wheels Ltd. (MFCWL), multi-brand certified used car company, inaugurated its outlet in Mohania, Bihar. The new outlet, Swastik First was inaugurated by Sabyasachi Das, Zonal Manager-East, Mahindra First Choice Wheels Ltd. This is the company’s 63rd outlet in Bihar.
We are delighted to partner with SwastikFirst which is an established name in Mohania. Bihar is a strategic market for Mahindra First Choice Wheels and we look forward to creating value for all our stakeholders across the value chain through innovative and industry-first products and services. Our strong franchisee network will also play an important role in helping us to fulfill their goal,” said Mr.Dasi at the inauguration.
“Mahindra First Choice Wheels enjoys strong brand equity in Bihar as India’s pre-eminent multi-brand used car company. Swastik First will serve as a one-stop shop, offering customers a range of services, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Atul Kumar Singh, Swastik First
Mahindra First Choice Wheels’ footprint in the East currently encompasses 153 dealerships and it further plans to expand this number to 170 outlets by year end. Key focus areas include Patna, Gaya, Raxul,Saharsha, etc
The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.
The used car market, with an estimated size of 3.2 million units, is already larger than the new car market and is growing faster than the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.