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Mahindra First Choice Wheels Gets Strategic Investment from US Based Cox Automotive

November 24, 2015, Mumbai: Mahindra First Choice Wheels Ltd. (MFCWL), India's No. 1 multi-brand certified used car company, today announced that Cox Automotive has made a strategic investment in MFCWL through a secondary purchase.

This investment brings together two leaders. Cox Automotive is a global leader providing digital marketing, classifieds, software, wholesale and eCommerce solutions to dealers, consumers, manufacturers and financial institutions. Its brands include Manheim®, Autotrader®, Kelley Blue Book®, Dealertrack®, vAuto®, Xtime®.

MFCWL is the leading pre-owned car retail and wholesale services provider in India. In addition to being the leading multi-brand pre-owned car franchise player, it is the leading provider of auction, inspections and pricing solutions in the Indian market. Its brands include Mahindra First Choice Wheels, Indian Blue Book, eDiig, and Autoinspekt.

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