Mahindra First Choice is one of India’s largest organized players in the used car market. We are committed to making the process of buying a used car seamless and transparent. In 2020, the acquisition of the carandbike portal marked Mahindra First Choice’s entry into the world of automotive content. Carandbike.com is India’s #2 auto-content platform, and a destination for car buyers and sellers alike - providing valuable insights, reviews, and an all-in-one marketplace.

Mahindra First Choice is India’s leader across the vehicle aftermarket value chain, offering comprehensive solutions that include pricing, inspections, yard management, and vehicle auctions. We cater to a diverse clientele, spanning industries such as insurance, finance, banking, fleet operators, leasing companies, OEMs, and more. Our leadership position is no coincidence – we excel at what we do, delivering exceptional service and value across every aspect of the aftermarket ecosystem.