Training
All Mahindra First Choice Wheels stores are run as per company-designed processes. These processes ensure that our all franchisee owners and staff undergo appropriate training to fully comprehend, embody and implement our company-recommended processes. Training imparted is as follows:
- Store layout, interiors, furniture etc.
- Car evaluation and procurement process
- Payment process for cars being procured
- Car refurbishment process
- Payment collection for cars being sold
- Sale Agreement with customers
- Transfer of car documentation
- Management of all dealership staff
- Overall management of the store
Our employees are a representation of who we are and the beliefs that we embody. The sales training that our employees receive is designed to ensure that our customers have a truly world-class experience through their relationship with Mahindra First Choice Wheels. ‘Customer satisfaction’ is our primary goal because after all, our customer is king. Our sales training for employees include:
- Greeting and welcoming the customer
- Understanding customer requirements
- Helping our customer shortlist cars suiting his / her requirements
- Method of giving test-drives
- Recording customer enquiries into the system
- Smooth delivery of cars
- Giving feedback to seniors to help better prepare selling index
- Organizing an effective car display at the store
- Organizing an effective car display at an outside event
- Maintaining a relationship with the customer after the car delivery
- Getting references of other prospects from existing customers
- Selling additional products like car finance, insurance, accessories, extended warranty etc.
Our procurement training which focuses on precision and a quality customer experience, includes:
- Understanding the demand/ supply situation in used cars
- Calculation of used car buying prices
- Technical check of the car based on checklist / evaluation form
- Calculating 'projected refurbishment expenses'
- Checking the car documents
- Calculating the procurement price
- Explaining price calculation to sellers
- Negotiating price with sellers
- Rules pertaining to transfer of insurance and NCB
- Rules pertaining to city-wise octroi / entry tax
- Calculation of process of cars registered outside the state
- Preparation of selling index and buying index
- Understanding the loan foreclosure process
- Collecting market intelligence and reporting the same to seniors
- New car dealerships and local procurement panel development
- Approaching corporates for car procurement
- Complete understanding of auctions relating to disposal of repossessed cars
by banks / NBFC’s - Building a relationship for obtaining the right kind of repossessed cars
- On ground activations for car buying / selling
